Professional brief Greer · Greenville, South Carolina
Kevin M. MacDonald

Technology & implementation leadership

Complex technology, turned into outcomes customers actually use.

I'm Kevin MacDonald, a customer-facing technology and implementation leader with 15+ years across telecom, IoT, partnerships, customer success, and operations. I've built a $50M+ strategic alliance, run a $105M P&L, enabled 200+ channel partners, and now deliver practical AI and automation projects through my consultancy, GrowSmarterAI.

CURRENTLY: Principal Consultant, GrowSmarterAI. Open to senior roles in technical account management, solutions consulting, implementation, and customer success.

$50M+
Annual revenue, Verizon strategic alliance
500K+
Devices activated in a single year
58%
Year-over-year program growth
$105M
Operations P&L managed
38%
Faster support resolution for Hudl via AI automation
200+
Channel partners enabled & trained
01

What I do

A

Practical AI implementation

Scoping workflow problems, building AI-assisted solutions on OpenAI and Claude APIs, and making adoption stick for non-technical teams: chatbots, process automation, and product builds that ship.

B

Technical account management & solutions consulting

Translating technical requirements between customers, engineering, and partners. Strategic account advisory, solution scoping, and co-sell programs across telecom, IoT, and connected solutions.

C

Customer success & partner enablement

Onboarding, training, and adoption programs that turn complex products into revenue: playbooks and curricula for 200+ channel partners, Tiger Team advisory to top-50 enterprise accounts.

D

Operations & systems implementation

Full-lifecycle delivery: requirements, vendor selection, testing, deployment, and team adoption. IVR and knowledge-base rollouts, order-to-cash improvements, support organizations scaled with quality intact.

02

Experience

2024 - 2026Hudl

Technical Support Representative

Hudl, via Velocity Global · Remote

  • Guided coaches and athletic programs nationwide through equipment selection and ordering, then installation and configuration of Hudl Focus camera systems on school IP networks.
  • Owned time-sensitive game-day support, calibrating Focus cameras, resolving network issues remotely, and coordinating equipment replacements.
  • Designed the AI chatbot and process automation that cut support resolution time 38%.
2022 - PresentGrowSmarterAI

Principal Consultant

GrowSmarterAI (formerly Jigsaw) · Greer, SC

  • Lead client-facing AI implementation and product consulting, scoping requirements, architecting solutions, and managing delivery for clients including Sonata Learning, Optix IT, and PureCode AI. Upwork Top Rated Plus, 23 contracts, and repeat enterprise clients.
  • Ran sales and operations end to end as the sole commercial lead for PureCode AI, selling its enterprise AI development platform to engineers and enterprises worldwide and increasing demo bookings 8x.
  • Lifted Sonata Learning's organic traffic 93% and Optix IT client engagement 30% through targeted workflow and digital initiatives.
  • Shipped three iOS apps, Looksee, PawVids, and Kept, from concept to App Store release across product architecture, AI workflows, Firebase backends, UX, and release management.
  • Deliver keynotes and workshops on AI adoption for non-technical audiences; ghost-wrote an ed-tech industry book (2023).
2020 - 2022Planet Cellular

VP, Mobility & Connected Solutions

Planet Cellular Inc. · Miami, FL

  • Spearheaded launch of the Horizon CBRS 5G product line; secured national pilots with Aaron's and Rent-A-Center, adding $4M pipeline and expanding strategic retail accounts 30%.
  • Negotiated and managed co-sell programs with Verizon, Samsung, and OnePlus, coordinating technical requirements across engineering, operations, and partners to drive 18% YoY revenue growth.
  • Streamlined order-to-cash processes, cutting lead times 22%.
2016 - 2020TD SYNNEX

Senior Program Manager, IoT & Wireless Solutions

TD SYNNEX · Greenville, SC

  • Drove $50M+ annual revenue at 58% YoY growth managing the Verizon strategic alliance and a multimillion-dollar marketing budget; activated 500K+ devices in 2019.
  • Built the SYNNEX IoT practice from infancy across vendor partnerships with CradlePoint, Cisco, Digi, CalAmp, and Samsung; fleet, cold-chain, asset-tracking, and smart-city solutions.
  • Designed enablement playbooks and training for 200+ channel partners; Tiger Team advisor to top-50 enterprise accounts; built and mentored a 10-member IoT sales and implementation team.
2010 - 2015Vodaplex

Director of Operations

Vodaplex · Atlanta, GA

  • Managed a $105M P&L while scaling a multilingual support center from 6 to 37 agents at 20% YoY growth.
  • Led IVR and knowledge-base implementation end to end across requirements, vendor selection, testing, and deployment, improving CSAT 30% and first-contact resolution 15%.
  • Grew DIRECTV residential activations 211% in five months; trained hundreds of reps across DIRECTV, DISH, AT&T, CLEAR Wireless, and FrontPoint.
03

Selected outcomes

HUDL · sports tech AI support chatbot and process automation, scoped against the real support workflow and adopted by the team. −38%support resolution time
LOOKSEE · product AI-powered iOS app shipped from concept to App Store under the GrowSmarterAI portfolio, spanning architecture, AI workflows, Firebase, UX, and release. Shippedproduction iOS app
SONATA LEARNING · ed tech Search and content strategy executed against measurable traffic goals. +93%organic search traffic
TD SYNNEX · distribution Verizon strategic alliance grown into the practice's flagship program with partner enablement at scale. $50M+annual revenue · 58% YoY
04

Credentials & tools

Education & certifications

B.B.A., MarketingUniversity of Georgia, Terry College of Business
Microsoft Certified: Generative AI2023
Sandler Sales MasteryDale Carnegie Leadership · HubSpot Inbound Marketing

Daily tools

OpenAI API Claude API Salesforce (Advanced) HubSpot Firebase Power BI Google Analytics Jira Asana Notion Git / GitHub
05

Let's talk.

If you're hiring for technical account management, solutions consulting, implementation, or customer success, or you need practical AI delivered inside a real business, I'd welcome the conversation.